Clik here to view.
How the New Facebook Changes Will Affect Businesses – Part II
The following is a post from Kevin Olivieri, TIG Global Social Media Analyst. PART II (of a II Part series) Last week we went over how the new Facebook changes affect Businesses in regards to content....
View ArticleClik here to view.
Streamlining Your Brand Image: Why Continuity in Copywriting is a Good Thing
The following is a post from McLean Robbins, TIG Global Director of Copywriting. TIG Global has recently been blessed with the opportunity to tackle the strategic online marketing and copywriting...
View ArticleClik here to view.
Combating Losses to OTA’s with Strong SEO Strategy
The following is a post from Kristen M. Poillon, TIG Global Marketing Director. It’s that time of year again. Yes, it always creeps up quickly on all of us. The weeks begin to fly by and catapult us...
View ArticleClik here to view.
Google “Freshness” Update
The following is a post from Brian Fitzgerald, VP of Web Strategy at TIG Global. Last week Google made an announcement about some changes to their ranking algorithm. You can read the full details...
View ArticleClik here to view.
Tailoring Your Message to the Guest Leads to Conversion (Part I)
The following is a post from Jos Schaap, TIG Global President. In today’s world an extensive SEO and SEM strategy is the key to drive guests to your hotel website. Every hotel probably has a good SEO...
View ArticleClik here to view.
New Compete study tells us what we already know: No social strategy is “one...
The following post is from McLean Robbins, TIG Global Copywriting Manager. A new Compete.com study hits on data that we at TIG Global have long preached to clients – your social strategy is unique....
View ArticleClik here to view.
Why You Need To Start Taking Google Places Seriously. Like, Now.
The following post is from Mike Faley, TIG Global Web Marketing Analyst. Look, I get it. Managing your online presence is a pain in the butt. Just five or ten years ago, your company reputation was...
View ArticleClik here to view.
Facebook Exchange: What Should You Know?
The following post is from Meghan Veroneau, Marketing Coordinator. In the next few weeks Facebook will be debuting Facebook Exchange, a new switch to the social network’s ad platform. If you thought...
View ArticleClik here to view.
Ten Tips for Building a Robust Online Press Room
The following post is from McLean Robbins, Copywriting Manager. Whether you operate a boutique property or are part of a large brand, these ten tips can help you build a robust online press room that...
View ArticleClik here to view.
Case Study: The Benefits of the TripAdvisor “Show Prices” Program Go Beyond...
The following post is from our Digital Media Team consisting of Chris Poda, Josh Runes, and Drew Whang. Hotels have long struggled with OTA booking. While the Travelocity’s, Orbitz’s and Hotwire’s of...
View ArticleClik here to view.
Case Study: TripAdvisor Hotel Meta-search – What Has Changed & Why Is It...
The following post is from Josh Runes, Web Marketing Analyst. Last fall, MICROS eCommerce conducted research to determine the benefits of the TripAdvisor “Show Prices” program. The study concluded...
View Article
